Master Your Fate | Club Metro USA
When Club Metro USA partnered with Flow for their series of video productions, the end goal was as clear as the field goal posts that our main character faces in the video: Club Metro USA is built on inspiration, not just when it comes to exercise, but in every aspect of improving people's lives.
To develop the commercial and various video productions that Flow created for Club Metro USA, we tried to incorporate the concept of people's goals outside of the gym and how their dedication to improving their lifestyle could help them to meet those goals. Creating several storylines that could be understood instantly and universally without dialogue took some finely tuned creative that Flow's video production creative professionals spent time honing.
For the flagship commercial edit, the addition of the famous Churchill speech adds the finishing touch to a visually arresting video production and commercial. Check out some production stills from the shoot!