Project Highlight

Master Your Fate | Club Metro USA

Fitness that Inspires

When Club Metro USA partnered with Flow for their series of video productions, the end goal was as clear as the field goal posts that our main character faces in the video: Club Metro USA is built on inspiration, not just when it comes to exercise, but in every aspect of improving people's lives.

To develop the commercial and various video productions that Flow created for Club Metro USA, we tried to incorporate the concept of people's goals outside of the gym and how their dedication to improving their lifestyle could help them to meet those goals. Creating several storylines that could be understood instantly and universally without dialogue took some finely tuned creative that Flow's video production creative professionals spent time honing.

For the flagship commercial edit, the addition of the famous Churchill speech adds the finishing touch to a visually arresting video production and commercial. Check out some production stills from the shoot!


When we set out to create this video, our production company professionals had extensive meetings to discern not only the intended messaging for the video, but to learn the overall unconscious feel of the brand and its owners was. As a video production company in New York City, our first goal is to deliver a top-tier video that exceeds our clients expectations and also delivers a honed message powerfully to the intended audience. But no video production is complete without supporting our clients in ways that are not immediately apparent. For this project, we acted not only as a video production company, but as a creative consultant, assisting the client in sharpening their messagae, finding the right words and making sure that it included everything that was necessary in this particular compaign to achieve measurable results. Video production with Flow is not just about a single project, but rather about working in tandem with us to discover how a video production company can help you achieve ongoing projects and growth.

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