Project Highlight

Club Metro USA

ONE STEP TOWARDS FITNESS

One of the main obstacles anyone faces when it comes to personal fitness is motivation and inspiration. Sometimes you have to look in the most mundane of places with the right perspective to motivate yourself to change, no matter where you are in life. Flow's series of videos for Club Metro USA tell a variety of stories about ordinary people who have decided to get on the right track with their fitness to meet their goals..

Created entirely in-house by Flow, these commercials quickly and wordlessly develop characters, plot lines, and resolutions using pure cinematography, music and editing.