Project Highlight

Club Metro USA

TRAINING FOR CHANGE

Flow approached this commercial video production in the same way it approached all of the videos in this series for Club Metro USA: by asking what are some core fitness and life goals that people will relate to instantly, creating a visual story that will both have the audience rooting for the main characters, but also inspire fitness goals in themselves?

Shot in quick succession that required a long and detailed pre-production period as long as an accelerated post produciton schedule, these commercials were delivered on time and on budget by utilizing Flow's proprietary production pipeline.