Project Highlight
WSJ App Reveal | Dow Jones
Reading Ambitiously
When The Wall Street Journal was ready to unveil its massive overhaul of its iOS app, they needed a series of videos to accompany the launch. With a host of new features, both within the app and also utlizing new APIs available in Apple's iOS update, this video production needed to cover a lot of ground while maintaining viewer interest. With a tight deadline looming, a video company with the ability to design and excute a series of fully animated video productions was required, and Flow's in-house animation and design team was up to the task.
Utilizing artists that have worked on everything from Geico and IBM spots to the Transformers films, Flow's exclusive animation team was able to design, execute and deliver the video production with some time to spare to make the app reveal a special occasion to remember. Check out some screen grabs from this video production to the left.
Video production projects like this one, whether they are animated or feature live action video production in NYC or anywhere in the world, require careful planning and a strong, experience-based roadmap. But there's also another element to a successful video or commercial production, and that is finding a video production company that understands your company, your messaging, and the tone of your brand. In addition, the video production company you choose needs to be able to take that level of understanding and apply it through their craft into a cohesive video or commercial that maintains consistency with the rest of your marketing and advertising while appealing to your target audience and prompting the action from them that you require. At Flow, we prefer to create NYC video productions as a partner to our clients, not just in one production but as an continuing relationship.
Our New York City video production professionals have worked with:
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