Project Highlight

Webtronic Labs

YOUR LIFE, AUTOMATED

This spot, concepted, scripted and executed byFlow, takes a look at a series of vignettes of a woman's life before and after automation, contrasting her quality of life and the efficiency of her work, as well as the benefits of automation elsewhere for her.

Flow scripted the spot after conducting a series of discovery meetings with the client, getting a deep feel for their value propositions and boiling the message down to a visual, compelling plotline. Shot, directed and edited and VFX by Flow team members.